November 19, 2014


There are all sorts of reasons why television advertising is so brilliant at creating success for brands and businesses both in the short-term and the long-term. Here are the top ten, plus supporting evidence and links.

  • TV is the best profit generator
  • TV has unbeatable scale and reach
  • We’re watching more TV than a decade ago
  • TV is the most talked about medium both on and offline
  • All TV ads are response ads
  • TV is the new point of sale medium
  • TV is the dominant youth medium
  • TV is THE emotional medium and emotional campaigns are more effective
  • TV is the catalyst for other media
  • TV builds brand fame

There are many ways advertising is judged; was it popular, did it win awards for creativity, are people talking about it or sharing it with friends? These are all valid, but nothing is as important as whether or not the advertising was effective in hard business terms. Did it actually work? If not, then it is hard to justify the investment. TV works better than any other form of advertising. It generates the highest absolute volumes of sales and profit whilst also delivering the best ROI. However, you need proper econometric analysis to unpick this.

We are also into the show business where you can advertise yourself across all regional channels like DD Sahyadri, STAR Pravah, Zee Marathi, ETV Marathi, Saam TV and many more..